Stanley Black & Decker

HOT OFF THE PRESS….

Stanley refresh takes Europe by storm

The Challenge:

After more than 15 years in market, it was time for a Stanley gondola refresh solution that met two critical objectives:

  • Increase total merchandising space without losing brand equity.
  • Develop a range of accessories that accommodate promotional graphics to support seasonal campaigns.
Stanley Black & Decker
Stanley Black & Decker

Our ACTIONs:

  • Our development team created an updated system of parts that included a more streamline LED header for improved brand impact.
  • A combination of permanent and interchangeable graphic solutions include a secondary header, base plinth covers and vertical blade violators.
  • We also took the opportunity to review available merchandising space which is at a premium and directly correlates with sales.

Results:

  • Working within the existing footprint, our updated solution increases merchandising space by 20%.
  • The refresh kit is fully compatible with the existing system and enables the client to reuse >50% of the original parts.
  • Our range of permanent graphic holders can accommodate standard substrates therefore graphic refresh kit costs are minimized.

Much anticipated sales results will be available soon.

Stanley Black & Decker
LET'S GET STARTED!
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