High profile fixture launch delivers 3X sales uplift.
Because brand elevation relies on more than a great product…
The Challenge:
Established, highly successful private label supplier took the bold move of launching Greenworks, their own brand of battery-operated tools.
LeanPie engaged to develop premium-looking in-store merchandising programs for the consumer and commercial channels.
Solution must accommodate both freestanding displays and gondola-conversion kits in a diverse range of retail footprints.
Time was of the essence with an ambitious sell-in plan during 2023 to engage key retail partners for early 2024 roll-outs.
Our ACTIONs:
Our engineers rapidly established a foundation for a component-based system, customizable to unique product features, and to elevate the brand.
System upgrades and custom parts developed to accommodate increased weight demands, unique product dynamics and flexible merchandising height for extra-long trimmers and saws.
A mini-production run was expedited to launch the concept at tradeshow and retailer events ahead of final design tweaks and initial production for roll-out.
Results:
Program launched in two national retailers completing 250 installations in Q1, 2024. Branded space gained is the linear equivalent to over 5,400 ft.
Impact on product sales was immediate, tracking at 300% increase in first 6 months.
Evolutionary developments include the incorporation of a modular service desk.
LeanPie to support aggressive placement goals from 400 doors in 2022 to 7,000 doors in 2026.
On-going development to support new programs such as e-mobility!
