If you are in Marketing Procurement and are looking for a mantra to guide you throughout 2018 then there is no better one to consider than “One size does not [...]
It all started back in January of 2017, when Marc Pritchard of P&G, laid down a new set of guidelines for the digital industry to clean up its act. Here [...]
Customers have more choice than ever before. At the same time, it is often not easy to understand what differentiates one product from another. Add into this the increased complexity [...]
As a supplier of retail fixtures and shopper marketing programs to some of the world’s leading brands and retailers there is a question which we are always asked. “Do you [...]
In Marketing one of the hardest things to achieve is consistency of brand execution across multiple markets. This is especially true when the presentation of your brand in physical retail [...]
The terms “cost” and “price” are often interchanged when used in Procurement circles but they have fundamental differences when they are being reviewed as part of a supply offer. In [...]
Bricks-and-mortar retail stores are still a fundamental part of the marketing mix. They are where you can bring your brand to life by directly connecting with the customer and validating [...]
Marketing Procurement is one of the toughest assignments in large corporations. They are tasked with adding value to the business but often the focus for this value creation is in [...]
I have been involved in retail investment, at some level, for over 35 years and you would expect that I have seen a significant amount of change during that time. [...]
You are a CMO in a Fortune 500 brand company. Your aim is to achieve 100% retail brand execution consistency on a global basis. Your objective is to connect your [...]
